“Made for Germany” Expands to 105 Members and Deepens Dialogue with Government
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Berlin, September 30, 2025 – The “Made for Germany” initiative is accelerating its growth. Since its launch in July 2025, 44 additional companies have joined, bringing total membership to 105. The initiative now includes a broad spectrum of medium-sized and international companies, start-ups, and scale-ups. Together, its members are sending a decisive signal: they are ready to invest and act to support a turnaround in Germany’s economic growth.
Expanded Investments and Flagship Projects in Germany
The initiative’s members will collectively invest a total of €735 billion (~862 billion US dollars) in Germany by 2028. This figure includes both already planned and new capital expenditures (CapEx), research and development (R&D) spending, as well as commitments from international investors. A triple-digit billion-euro sum – and thus a significant share of the total – will be allocated to new investments. "Made for Germany" sends a clear message: we are committed to Germany; we are not withdrawing capital but actively investing and shaping the country’s future.
Fast Reforms can Secure Germany’s Long-term Global Competitiveness
"Made for Germany" welcomes the German government’s reform efforts. Members acknowledge measures introduced since summer, such as expanded depreciation allowances and the gradual reduction of corporate tax rates under the "Growth Booster" programme. They also recognize incentives aimed at making working beyond retirement age more attractive through the introduction of an “active pension. This positive momentum must be maintained to ensure Germany does not lose
competitiveness in the global marketplace but instead lays the foundation for a broad-based economic upswing. Better framework conditions through structural reforms are more crucial than ever.
New Working Groups Drive Intensified Policy Dialogue Across Nine Priority Areas
At the heart of the initiative is a new, solutions-oriented dialogue between business and politics. Members of "Made for Germany" are stepping up their substantive collaboration. Thematic working groups – led by member companies – are developing practical, actionable recommendations to serve as constructive partners to the German government and relevant ministries. The nine priority areas are:
1. Fostering investment
2. Accelerating infrastructure projects
3. Strengthening the labour market
4. Reducing energy costs
5. Reducing bureaucracy
6. Advancing digitalisation
7. Promoting technology and education
8. Strengthening capital markets
9. Strengthening Europe and advancing decarbonisation
The aim is to engage policymakers in constructive dialogue to address future challenges and accelerate reform momentum in Germany.
Roland Busch, President and CEO of Siemens, said: "We are not just talking about ‘Made for Germany’ – we are delivering. Last week Siemens laid the foundation for its flagship project in Erlangen, the new Technology Campus. The federal government must now bring its announced ‘Autumn of Reforms’ to life. Our focus is on energy and the labour market reforms. The appointment of Martin Blessing as Investment Commissioner is a strong signal that growth is a priority. The onus is now on the government to strengthen Germany’s competitiveness."
Christian Sewing, CEO of Deutsche Bank, said: "The new federal government took important initial steps over the summer – from the special investment fund to the ‘Investment Booster.’ But these are only the beginning. International investors are watching closely for clear signs that Germany will fully realize its potential. That is why further reforms are needed by the end of the year to demonstrate that Germany not only wants to, but can, do more. Members of ‘Made for Germany’ are ready to work with policymakers to identify the right solutions for Germany as a business hub. At stake is nothing less than the competitiveness of our country."
Wolf-Dieter Adlhoch, CEO of the Dussmann Group, said: "As a family-owned company operating in the labour-intensive sectors of facility management, technical plant engineering and senior care, we employ 25,000 of our 70,000 staff worldwide here in Germany. Naturally, we have a strong interest in seeing the urgently needed reforms to improve competitiveness finally implemented. That is also the best way to safeguard and create jobs. In Germany, our challenge isn’t a lack of knowledge – it’s a lack of implementation. This is what we must tackle now, with business and government working together. And that’s why we are pleased to have joined ‘Made for Germany’."
Verena Pausder, Chairwoman of the German Start-up Association, said: "I am delighted that start-ups and scale-ups are bringing their economic strength and enormous growth potential to ‘Made for Germany’. We are the innovation drivers of our country – with new business models and groundbreaking technological advances. To unlock this potential, the federal government must now mobilise more private growth capital and create attractive conditions through its start-up and scale-up strategy. By joining forces between start-ups, SMEs and industry, we can secure Germany’s economic strength in the long term."
Johannes Reck, Co-Founder and CEO of GetYourGuide, added: "I am very pleased that GetYourGuide has joined the ‘Made for Germany’ initiative. As Germany’s largest online travel platform, we are investing specifically in artificial intelligence at our German sites, driving research and development for the digital future of our country. Through our platform, we give thousands of small and medium-sized tourism businesses international reach and access to a global market. This strengthens SMEs, fosters innovation, and brings people from all over the world together – because travel connects cultures and builds understanding. Together we are shaping Germany’s digital future."
The following companies have recently joined the initiative: Allisa Software, Alois Müller, Bain Capital, Coca-Cola Europacific Partners Deutschland, Condor, CSL Behring, cylib, Daiichi Sankyo, Deutsche Beteiligungs AG, Dussmann Group, DZ Bank, Edelstahlservice GmbH, Elements Green, EWE, Festo, Fresenius, Fresenius Medical Care, GetYourGuide, Giesecke & Devrient, GlobalFoundries, Hensoldt, InnoEnergy, Kion, K+S, Knorr Bremse, Leica Camera, Microsoft Deutschland, Munich Re, Neura Robotics, NeXtWind, Permira, sennder, Sunfire, Symrise, Taxfix, TeamViewer, Telefónica Deutschland, terralayr, The Exploration Company, thyssenkrupp, Vantage Towers, Viessmann Generations Group, Vodafone Deutschland, ZEISS Group.
We warmly invite other companies and investors to join the initiative and help strengthen and future-proof Germany as a business location. For questions or interest, please contact the initiators directly.
Contact Information:
Deutsche Bank
Frank Hartmann
+49 69 910-42744
db.media@db.com
Siemens
Richard Speich
+49 173 1758319
richard.speich@siemens.com
Axel Springer
Peter Huth
+49 30 2591 77655
peter.huth@axelspringer.com
FGS Global
Dirk von Manikowsky
+49 171 120 12 16
m4g@fgsglobal.com
About „Made for Germany“
“Made for Germany” is a cross-industry initiative, in which 105 leading companies and investors join forces for a strong, successful, and future-proof German economy. The initiative aims to foster constructive dialogue between business, the government and society in order to boost confidence in Germany as an economic hub, attract targeted investment, and stimulate domestic demand. Ultimately, this will create lasting opportunities for future generations.
Further information can be found at www.madeforgermany.net.
The following companies and investors are members of the initiative:
• 50Hertz Transmission: Stefan Kapferer, CEO
• Advent International: Ranjan Sen, Managing Partner
• Airbus: René Obermann, Chairman of the Board of Directors
• Allianz: Oliver Bäte, CEO
• Allisa Software: Christof Langer, CEO
• Alois Müller: Andreas Müller, CEO
• Amprion: Christoph Müller, CEO
• Apollo Global Management: Gernot Lohr, Partner, Co-Chair of Global FIG
• Axel Springer: Mathias Döpfner, CEO
• Bain Capital: Dr. Michael Siefke, Partner und Chair of Europe Private Equity
• BASF: Markus Kamieth, CEO
• Bayer: Bill Anderson, CEO
• Beiersdorf: Vincent Warnery, CEO
• BlackRock: Dirk Schmitz, Country Head of Germany, Austria and Eastern Europe & Regional Head of DACH
• Blackstone: Stephen Schwarzman, CEO; Jürgen Pinker, Senior Managing Director
• BMW: Oliver Zipse, CEO
• Boehringer Ingelheim: Shashank Deshpande, Chairman of the Board of Managing Directors
• Bosch: Stefan Hartung, CEO
• Coca-Cola Europacific Partners Deutschland: John Galvin, CEO
• Commerzbank: Bettina Orlopp, CEO
• Condor: Peter Gerber, CEO
• Covestro: Markus Steilemann, CEO
• CSL Behring: Christian Wieszner, CEO
• CVC: Daniel Pindur, Managing Partner
• cylib: Dr. Lilian Schwich, Co-CEO; Dr. Gideon Schwich, Co-CEO
• Daiichi Sankyo: Hiroyuki Okuzawa, CEO
• Daimler Truck: Karin Rådström, CEO
• Deichmann: Heinrich Deichmann, CEO
• Deutsche Bank: Christian Sewing, CEO
• Deutsche Beteiligungs AG: Tom Alzin, Spokesman of the Executive Board
• Deutsche Börse Group: Stephan Leithner, CEO
• Deutsche Lufthansa: Carsten Spohr, CEO
• Deutsche Post DHL: Tobias Meyer, CEO
Deutsche Telekom: Timotheus Höttges, CEO
• Diehl: Markus Diehl, Chairman
• Dussmann Group: Wolf-Dieter Adlhoch, CEO
• DZ Bank: Dr. Cornelius Riese, CEO
• Edelstahlservice GmbH: Wolfgang Leuthe, CEO
• Elements Green: Michael Zimmermann, CEO
• Enpal: Mario Kohle, Founder and CEO
• E.ON: Leonhard Birnbaum, CEO
• EQT Partners: Matthias Wittkowski, Partner, Head of DACH Private Capital
• EWE: Stefan Dohler, CEO
• Festo: Thomas Böck, CEO
• FGS Global: Alexander Geiser, CEO
• Flix: André Schwämmlein, Co-Founder and CEO
• Fresenius: Michael Sen, CEO
• Fresenius Medical Care: Helen Giza, CEO
• GetYourGuide: Johannes Reck, CEO
• Giesecke+Devrient: Ralf Wintergerst, CEO
• Goldbeck: Jan-Hendrik Goldbeck, Co-CEO
• GlobalFoundries: Tim Breen, CEO
• Heidelberg Materials: Dominik von Achten, CEO
• Henkel: Carsten Knobel, CEO
• Hensoldt: Oliver Dörre, CEO
• Herrenknecht: Martin-Devid Herrenknecht, Founder and CEO
• Infineon: Jochen Hanebeck, CEO
• InnoEnergy: Christian Bauer, CEO DACH
• Isar Aerospace: Daniel Metzler, Co-Founder and CEO
• KfW: Stefan Wintels, CEO
• Kion: Rob Smith, CEO
• KKR: Henry Kravis, Co-Founder and Co-Executive Chairman; Philipp Freise, Partner, Co-Head of European Private Equity
• Knorr-Bremse: Marc Llistosella, CEO
• K+S: Dr. Christian H. Meyer, CEO
• LANXESS: Matthias Zachert, CEO
• Leica Camera: Matthias Harsch, CEO
• Marvel Fusion: Moritz von der Linden, CEO
• Mercedes-Benz: Ola Källenius, CEO
• Microsoft Deutschland: Agnes Heftberger, CEO
• MTU Aero Engines: Lars Wagner, CEO
• Munich Re: Dr. Joachim Wenning, CEO
• Neura Robotics: David Reger, CEO
• NeXtWind: Lars B. Meyer, Co-CEO
• NVIDIA: Jensen Huang, Founder and CEO
• Otto Group: Petra Scharner-Wolff, CEO
• Permira: Florian Kreuzer, Head of DACH
• REWE Group: Lionel Souque, CEO
• Rheinmetall: Armin Papperger, CEO
• Roche: Thomas Schinecker, CEO
• RWE: Markus Krebber, CEO
• SAP: Christian Klein, CEO
• Schaeffler: Klaus Rosenfeld, CEO
• sennder: David Nothacker, Co-Founder & CEO
• Siemens: Roland Busch, CEO
• Siemens Energy: Christian Bruch, CEO
• Siemens Healthineers: Bernd Montag, CEO
• Stellantis: John Elkann, Chairman
• Sunfire: Nilas Aldag, Co-Founder and CEO
• Symrise: Jean-Yves Parisot, CEO
• taxfix: Martin Ott, CEO
• TeamViewer: Oliver Steil, CEO
• Telefónica Germany: Markus Haas, CEO
• Temasek: Uwe Krüger, Vice Chairman European Partnerships
• terralayr: Philipp Man, Founder and CEO
• The Exploration Company: Helene Huby, CEO
• thyssenkrupp: Miguel Ángel López Borrego, CEO
• Trumpf: Nicola Leibinger-Kammüller, CEO
• United Internet: Ralph Dommermuth, CEO
• Vantage Towers: Nicolas Mahler, Interim-CEO
• Viessmann Generations Group: Max Viessmann, CEO and President
• Vodafone Deutschland: Marcel de Groot, CEO
• Volkswagen Group; Porsche: Oliver Blume, CEO
• Vonovia: Rolf Buch, CEO
• Zalando: David Schröder, Co-CEO
• ZEISS Group: Andreas Pecher, President & CEO
Axel Springer is media partner of the initiative. McKinsey & Company is a knowledge partner and
provides expertise and objective analysis to facilitate decision-making processes. Any conclusions
and recommendations expressed are exclusively those of the initiative.
