Our Brand Heritage

The iconic Viessmann brand was created already in the 1960s. Viessmann partnered with renowned graphic designer Anton Stankowski to create one of the first holistic corporate identities in German industry - a visionary move that shaped the brand's DNA for decades to come. Inspired by the principles of Bauhaus and guided by Stankowski’s mantra - omit, simplify, rationalize, humanize - Viessmann’s corporate design became a benchmark for clarity and function.

Viessmann’s iconic double-S logotype, modeled after a coil heat exchanger, became a symbol of innovation and reliability. The bold “Vitorange” color introduced a distinctive visual identity to the boiler room. This fusion of form and function carried through every aspect of the company, from product design and user manuals to architecture, exhibition booths, and even cafeteria trays.

Viessmann is our offering brand, representing quality and performance.

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To preserve the integrity of the product brand's identity, we created a distinct and unique family company brand for the Viessmann Generations Group.

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As we continue to evolve with the Viessmann Generations Group, our brand embraces a fresh and dynamic identity - one that draws strength from our rich Stankowski heritage while integrating bold, future-forward design elements.

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This new brand identity is a harmonious and visually compelling composition of typography, wordmark design, form language, color palette, and AI-generated visuals.

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Our new wordmark is a refined, forward-looking evolution of the iconic Viessmann logo, blending the essence of our legacy with modern, innovative impulses.

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The typography builds on our core design principles: innovative, clear, readable, and adaptive - meeting the needs of all communication channels.

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The color palette has been strategically crafted to support seamless navigation and enhance user experience across both digital platforms and print media.

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Our new visual imagery reflects the uniqueness of the Viessmann Generations Group, capturing the spirit of a company deeply rooted in its heritage while boldly paving the way toward a sustainable future. These visuals evoke purpose-driven change, highlighting the entrepreneurial spirit and transformative power of the global ecosystem we continue to cultivate.

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Together, the visual identity and strategic messaging signal both continuity and transformation - rooted in legacy, powered by innovation.

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